Carmen Hernandez Letscher
GoodTalk Apps
[email protected]

Wubbzy and His Pals Swashbuckle
Their Way Into a New Storybook App

Pirate Treasure Marks First Release of a Storybook App featuring Characters from the Popular Children’s Television Series “Wow! Wow! Wubbzy!®”


NEW YORK, NY (March 1, 2012) – Ahoy mateys! Wubbzy, the lovable character from the Emmy® Award-winning Nick Jr. TV show “Wow! Wow! Wubbzy!®” always has a new adventure in store, and now he is bringing his vibrant brand of fun and play to parents and kids everywhere with Wubbzy’s Pirate Treasure, a new storybook app available now on the iTunes store. The app is now available for the introductory price of $1.99 and will retail for $3.99. This app is the first of several collaborations between Bolder Media, Inc. and GoodTalk Apps to bring Wubbzy’s stories to iTunes and the Android Market in the coming months.


“I’ve always felt Wow! Wow! Wubbzy was a perfect show to adapt as a storybook app. It’s colorful, action-filled, positive and just right for the kids who are using their parent’s tablets for entertainment and learning,” said Susan Miller, CEO of Bolder Media.


In Wubbzy’s Pirate Treasure, Wubbzy and his friends, Walden, Widget and Daizy find a map, and their quest to find the spot marked “x” makes for a great adventure for kids of all ages. Readers will be delighted to explore Wubbzy’s whimsical world in a wonderfully narrated story filled with tappable moments, playful sound effects, fun music videos, games, and 100+ animations. For special quiet time, the Just a Book mode let’s kids experience the storybook app like a good, old-fashioned picture book by turning off interaction and sound.


“We are excited to be partnering with Bolder Media to bring Wubbzy and his friends to the world of mobile applications,” says GoodTalk Apps CEO Brad Powers. “We’ve been sharing Wubbzy’s world with fans via social media for some time now, and we know from this experience that Wubbzy is a much loved character with kids and parents. Wubbzy and his friends are known worldwide for their positive stories and lighthearted colorful world. This translates into a fun, interactive storybook app, and we can’t wait to keep bringing his stories to fans.”

Wubbzy’s Pirate Treasure includes Wow! Wow! features:

  • • Three Reading Modes:
    • • READ & PLAY:
In this mode, children can tap and interact on each page as the story is read.

    • • READ TO ME:
The narrator reads the book and a child can tap and interact with the story.

    • • JUST A BOOK:
 It turns off interactive elements, sound and narration. Perfect for bedtime and quiet time.

  • • Four mini-games (Pirate Dress-Up, Froggity-Frogs, Rockity-Rocks, and Snappity-Snap Turtles) within the storybook to further engage.
  • • Sing-a-long music videos (Pirate Treasure, Wubbzy Wiggle, and You’re a Star) to make kids want to get up and dance.
  • • Bookplate Personalization to add a child’s picture and name to the main menu.

  • • Wubbzy’s Pirate Treasure concludes with a Grown Ups Corner to guide parents in discussing the story with their kids


Wubbzy and friends are also building a presence at for parents and kids to extend their experience and enjoy lots of free, fun-filled activities and music videos from the television series.

 Wubbzy and the gang are also interacting with fans on Facebook at and on
Twitter @iwubbzy.



About “Wow! Wow! Wubbzy!®”

“Wow! Wow! Wubbzy!,” a worldwide hit with young viewers and their families since its 2006 TV premiere on Nickelodeon®, currently airs daily on Nick Jr. Wubbzy is a fun, lovable, curious little guy who just likes to play, play, play with his friends in the eye-popping town of Wuzzleburg. The top-rated series supports preschool social skills – sharing, listening, compromising, helping and appreciating others, self-awareness and the use of humor as a coping skill.


Although their world is more fanciful and imaginative than our own, Wubbzy and his friends deal with the same social and developmental issues faced by preschoolers. They learn how they fit into a group, to understand their own feelings and those of others, to get along with one another and about the value of friendship and community.


“Wow! Wow! Wubbzy!” is produced by Bolder Media, Inc. in association with Starz Media’s Film Roman Animation Studio. It is a worldwide hit that is broadcast in 100+ countries. Susan Miller Lazar (co-producer of Ella Enchanted) and Fred Seibert (executive producer of The FairlyOdd Parents) are the executive producers of the show created by Emmy Award winner Bob Boyle.

Good Talk Apps

Good Talk Apps partners with media property owners to develop enhanced
 storybook applications and create comprehensive digital marketing 
ecosystems around them. The company’s programming, design, marketing, 
technology and media experts team with early childhood education
 specialists to provide children and parents with storybooks,
 activities and digital destinations, designed to create good times and
 good talks, while promoting reading skills and good values. (

About Bolder Media, Inc.

Bolder Media, Inc. is a joint venture formed by veteran producers Susan Miller and Fred Seibert for the development of books, television series, movies and digital media for young boys and girls. Susan Miller of Bolder Media, Inc. and Mixed Media Group and Fred Seibert of Bolder Media, Inc. and Frederator Studios, are executive producers on “Wow! Wow! Wubbzy!.” Bob Boyle is the creator and executive producer of the series. (

NOTE TO MEDIA: Images, clips, previews and interviews with educators, developers and creative team available upon request.